Project overview
Beauty Books is a studio management platform built specifically for lash artists. It handles appointments, client profiles, payments, staff management, and product sales — all in one place.
I designed the full B2B platform and led the redesign of the corporate website. Both needed to speak directly to salon owners — people who are evaluating software for their business, not just looking for a booking app. The design had to earn their trust before they ever clicked "sign up."
Lash studio owners are a specific audience — they care about aesthetics and trust visual quality instantly. The challenge was making a B2B product feel premium enough for that crowd, while still being clear about what the software actually does and why it's worth switching from whatever they're using now.
Beauty Books launched its beta with a B2B platform and corporate website built specifically for salon owners. The results spoke for themselves — 40 salons signed up within the first three months, growing to 60 by the six-month mark.
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